This “Sight Line” is provided as a supplement to Chapter 18 of 20/20 Mind Sight, “The Fear Of Being Simple” – Cut It To The CoreFor maximum benefit, please read the chapter prior to completing the exercise.

Download Chapter 18 Sight Line Worksheet

20/20 Sight Line: The Six-Word You

The next step is to create a six-word story about yourself. These are the rules:

  • You must use exactly six words.
  • You must tell a story or make a definitive statement.
  • You must reveal an important aspect of your character.

Here is some inspiration to get you started. These are examples created by some of Phil’s students at Boston College:

Clear eyes, full heart, won’t lose.
I get the job done, period.
Believing in myself makes me unstoppable.
Living to make an impact locally.
I am a catalyst for change.
Combining traditional values with modern intelligence.
Warming your heart, winning your favor.
I am a human Rubik’s Cube.
My deep complexity coincides with simplicity
Pint-sized person. Jam-packed personality.
Born with silver spoon. Want plastic.

This process can be quite intimidating for some, so you may want to start by writing a six-word story about someone else – a celebrity, a close friend, a colleague or family member. And once you’re ready to write your own story, don’t stop at one. We’re all many-sided creatures, so explore all the crooks and crannies of your being, your character and your brand.

And here’s a final bit of six-word inspiration:

Stop procrastinating your personal brand articulating.


Download Chapter 18 Sight Line Worksheet